My previous blog was about Jollibee and their nice gesture. I titled it Jollibee Caltex Station Balibago. Actually, the store rents a space in a building. I would have wanted to put the name of the building to be more specific but unfortunately the name of the building is something sort of made up. Probably first sylabbles of the owners’ names or something. I can’t remember it even though I’ve been buying from this Jollibee for years.
We may be fond of being personal with naming or branding. A name may be close to us or has special meaning to us BUT remember that consumers remember familiar or catchy names. The name of the building by the way is nowhere catchy; hence, it escapes my memory entirely.
Till next time.